The Agency Blueprint
Building an agency is difficult - professionally and personally. The daily grind can wear you down, taking a toll on every aspect of your life. Each week we dive deep into how to gain "Agency" over your entire life, as well as your business. If you've ever felt like your business is creating more stress than income, join us for discussion on getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue. This is The Agency Blueprint Podcast.
The Agency Blueprint
Agency Growth: $0 - $36m In 36 Months w/ Angelo Perone
From top car salesman to gym owner to running a $36M legal marketing agency, Angelo Perrone has done it all—without chasing clients, endless meetings, or managing client expectations. Just a smarter way to run a lead generation agency.
In this episode, we break down how he built a results-guaranteed model for personal injury attorneys, cracked the code on Facebook and YouTube ads, and mastered the art of trust-building in the legal space.
If you want to know what it takes to generate high-quality leads for attorneys (and actually deliver results), this is the video to watch.
KEY NOTES:
00:00 - Introduction to Angelo Perrone
00:10 - Transition to Marketing Agency
10:01 - Market Perception of Legal Services
13:03 - Targeting on Meta
14:01 - Creative Strategy Insights
15:00 - The Role of Data in Advertising
19:04 - Lead Qualification Process
26:40 - Agency Model Pricing
31:52 - Influencer Marketing Plans
33:35 - Copywriting Methods
42:39 - AI's Role in Marketing
45:08 - Business Advice Offer
47:43 - Ad Spend Minimums
