The Agency Blueprint
Building an agency is difficult - professionally and personally. The daily grind can wear you down, taking a toll on every aspect of your life. Each week we dive deep into how to gain "Agency" over your entire life, as well as your business. If you've ever felt like your business is creating more stress than income, join us for discussion on getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue. This is The Agency Blueprint Podcast.
The Agency Blueprint
SEO Agency? Offer LSAs To Clients For Easy Money
In today's video, we’re going deep on Local Service Ads (LSAs) and why they should be on every SEO agency’s radar.
You'll learn how to set them up, manage them, and seamlessly weave them into your client offerings.
Meanwhile, Francisco - our PPC expert shares real-world insights on account management, lead quality, and common support headaches.
We cover how LSAs dominate top search results, the pay-per-lead model that cuts wasted spend, and the simplified management that can supercharge your clients’ visibility.
But we don’t shy away from the challenges either—understanding them is key to making LSAs a powerhouse in your agency’s toolkit.
If you want a clear roadmap for leveraging LSAs in your agency, this episode is your guide.
Get the full training: https://blueprint.spiffy.co/checkout/bpt-program
KEY NOTES:
00:00 - Introduction to Local Service Ads
01:00 - Setup and Management Insights
01:52 - Understanding LSAs and Their Functionality
02:42 - Targeting and Categories
03:38 - Comparison with Traditional Ads
04:34 - Challenges with Account Performance
05:11 - Benefits of Using LSAs
06:21 - Lead Quality Concerns
07:05 - Pay-Per-Lead Model Advantages
07:55 - Simplifying Client Proposals
09:38 - Building Trust with Clients
11:22 - Challenges of Lead Quality
12:20 - Support Issues with LSAs
13:10 - Long-Term Performance Concerns
14:04 - Profitability and Client Relationships
