The Agency Blueprint
Building an agency is difficult - professionally and personally. The daily grind can wear you down, taking a toll on every aspect of your life. Each week we dive deep into how to gain "Agency" over your entire life, as well as your business. If you've ever felt like your business is creating more stress than income, join us for discussion on getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue. This is The Agency Blueprint Podcast.
The Agency Blueprint
Your SEO Agency Will Fail In 2025
After 15 years in the industry, I’ve seen how traditional tactics are getting drowned out by the sheer volume and complexity of Google’s search results—leading to confused clients who don’t see actual revenue from those vanity metrics.
So in this video I'm discussing why it’s time to pivot toward paid media, like Facebook and Instagram ads, to drive real results.
Plus, how agencies can keep clients happier for longer by communicating clearly, focusing on profitable outcomes, and optimizing internal processes.
If you’re tired of chasing rankings that don’t translate into revenue, this conversation will show you a better path.
Watch now and learn how to future-proof your business in an ever-changing SEO landscape.
KEY NOTES:
02:02 - Google’s Diminished Role
07:34 - Impact of AI on Search Results
10:26 - Misalignment of SEO Metrics
21:09 - Client Expectations vs. Reality
26:25 - Outcome-Oriented Marketing
30:24 - Diverse Marketing Channels
38:16 - Becoming a Paid Media Agency
40:39 - Focus Beyond SEO
41:25 - Retaining Revenue vs. New Revenue
42:10 - Challenges in Closing Sales
46:20 - Intake Process for Law Firms
47:07 - Small Changes, Big Impact
