The Agency Blueprint
Building an agency is difficult - professionally and personally. The daily grind can wear you down, taking a toll on every aspect of your life. Each week we dive deep into how to gain "Agency" over your entire life, as well as your business. If you've ever felt like your business is creating more stress than income, join us for discussion on getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue. This is The Agency Blueprint Podcast.
The Agency Blueprint
Bulk Verifying GBPs and Building Local SEO Teams w/ Joy Hawkins
In Part 1 of our three-part series, we sit down with Joy Hawkins—an SEO powerhouse from Sterling Sky—to tackle the hottest topics in local SEO.
If you’re a law firm or any business that counts on local leads, this is for you.
Google’s verification process isn’t just a formality—it’s your lifeline. Staffed physical locations, the post-COVID office shuffle, and the cutthroat landscape of personal injury law—Joy breaks it all down.
This isn’t about gaming the system; it’s about understanding it.
Joy shows you how to navigate Google’s relentless verification standards so you can keep the leads flowing and the map pack working in your favor.
If you want the inside track on interviews like this, and you’re ready to be among the first to know about the latest marketing plays, join us in The Blueprint Training. It’s your backstage pass to expert insights, real-time updates, and the guidance you need to level up.
Make sure to subscribe to not miss part 2 and 3.
KEY NOTES:
00:06 - Sterling Sky Overview
00:57 - Shift to Local SEO
01:52 - Local Platforms and Reputation Management
02:45 - Handling GBP Suspensions
09:50 - Impact of Location on Rankings
11:21 - Bulk Verification Explained
12:12 - Client Expansion Challenges
13:48 - Verification Process Responsibilities
15:23 - Staffing Requirements
16:07 - Google's Local Service Expectations
