The Agency Blueprint
Building an agency is difficult - professionally and personally. The daily grind can wear you down, taking a toll on every aspect of your life. Each week we dive deep into how to gain "Agency" over your entire life, as well as your business. If you've ever felt like your business is creating more stress than income, join us for discussion on getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue. This is The Agency Blueprint Podcast.
The Agency Blueprint
Darren Shaw SCHOOLS Ryan Stewart on Local SEO in 2024
Welcome to another MUST listen interview at The Blueprint Training.
This time I'm joined by the incredible Darren, founder of White Spark, to dive into the world of local SEO strategies specifically for law firms!
We're talking reviews, Google Business Profile management, citations, and so much more! Darren shares his top tips for generating reviews, from leveraging character references to asking for feedback during intake calls.
We also explore the impact of review content, ethical review generation practices, and strategies for handling those pesky negative reviews.
Listen to Darren as he advises on diversifying review platforms and highlights the importance of industry-specific citations.
If you're a business looking to boost your local SEO performance, this episode is for you!
Join our community: https://theblueprint.training/
Chapters:
00:00 - Introduction to Local SEO Tools
01:35 - Review Strategies and Citations in Local SEO
17:01 - Targeting Authority Directories
18:04 - Shift in SEO Focus
19:17 - Citations Overview
20:26 - Negative Review Management
21:35 - Response Strategy for Negative Reviews
30:32 - Verification Process Insights
37:53 - Link Building Strategies & Value of Links
42:50 - Challenges of Digital PR
44:55 - Click-Through Rate Manipulation
47:41 - The Role of Brand Recognition
48:29 - Driving Traffic to Websites
49:22 - Keyword Usage in Titles
51:04 - Google Business Profile Management
52:18 - Value of Google Business Profile Posts
53:25 - Finding Industry-Specific Citations
