The Agency Blueprint
Building an agency is difficult - professionally and personally. The daily grind can wear you down, taking a toll on every aspect of your life. Each week we dive deep into how to gain "Agency" over your entire life, as well as your business. If you've ever felt like your business is creating more stress than income, join us for discussion on getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue. This is The Agency Blueprint Podcast.
The Agency Blueprint
$13M in Revenue From One SEO Niche w/ Chris Dreyer
Chris Dreyer shares his journey from a history education degree to building a successful agency generating $13 million annually.
This discussion covers the importance of niching down, effective pricing strategies for different legal fields, and competitive link-building techniques.
Chris emphasizes understanding client needs, delivering results and operational strategies, including outsourcing link building and expanding services to include paid search and design.
If you would like to be a part of these expert interview sessions, join The Blueprint Community here: https://theblueprint.training/
KEY NOTES:
00:00 - Introduction to Chris Dreyer
05:33 - Pricing Strategies for Different Legal Areas
10:48 - Challenges in Different Law Practices
12:02 - Customizing Services for Client Needs
18:21 - Link Building Strategies in Competitive Markets
21:01 - Itemizing Costs for Clients
22:32 - Transitioning from B2B to Legal Clients
24:31 - Outsourcing Design and Development
35:46 - Value-Based Pricing Strategies
38:25 - Marketing Messaging Focus
42:10 - Pass Through Model Explanation
47:15 - Content Strategy and In-House Production
